Media literacy empowers students to apply critical thinking to media messages, enabling them to decode and analyze media messages effectively. It involves accessing diverse media sources, understanding the techniques used to influence audiences, and assessing the credibility and impact of media messages and creating their own messages. Media literacy helps us to understand the spread of misinformation by empowering students or individuals to distinguish what is credible from falsehoods. In today’s world, media is an integral part of our daily lives. Nonetheless, many people lack the knowledge and critical thinking skills required to understand and interpret information, and some are unaware of how media sources influence their opinions and decisions. Reviewing media literacy definitions, terminology, and real-world examples can help one improve their ability to decipher meaning. In fact, it is almost impossible to imagine modern education without an important component like media literacy.
CIET-NCERT organizes a 5 hours training series on Educational Technology in the third (English version) and fourth week (Hindi Version) of every month. For the month of August, 2024, a 5 hours online training on “Media & Information Literacy” from 19th – 23rd August 2024 in English version and 26th – 30th August 2024 in Hindi version from 4.00 pm – 5.00 pm will be organised.
Objectives :
1. To Understand Media and Information Literacy concepts and theories
2. Assess the role of media literacy in promoting critical thinking and informed citizenship.
3. To effectively Integrate media literacy into existing curriculum and educational practices.
4. Develop critical thinking skills to access, analyze and evaluate media content.
5. Enhance digital literacy skills for effective navigation of online information.
6. Promote critical analysis of Advertisements.
7.Promote critical analysis of news reports and their sources.
8.Promote non violent communication through MIL.
9. Develop skills to construct media messages in a variety of forms.
10.Develop skills to identify and counter violent and aggressive media content.
Who Can Participate?
Students, Teachers, Teacher Educators, Parents, Administrators and all those who are interested.
Program Schedule
| Day & Date | Title of the sessions | Name of the Resource Person | Banner | Presentation Link | Video Link |
|---|---|---|---|---|---|
| Day 1: 19th August 2024 |
Media Literacy: Policy Perspectives, Concept, Need and Scope | Prof. (Dr.) Anubhuti Yadav Head, Department of New Media Course Director, PG Diploma in Digital Media, Indian Institute of Mass Communication (Deemed to be University) |
Day 1 | Presentation_Day 1 | Video |
| Day 2: 20th August 2024 |
Media Literacy: Competency and Skills | Prof. (Dr.) KS Arul Selvan, Director, School of Journalism and New Media Studies (SOJNMS), IGNOU, Maidan Garhi, New Delhi |
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| Day 3: 21st August 2024 |
News Literacy | Dr. Pawan Koundal Associate Professor Department Of New Media Indian Institute Of Mass Communication, New Delhi |
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| Day 4: 22nd August 2024 |
Advertising Literacy | Dr. Shikha Rai, Associate Professor, School of Journalism and New Media Studies (SOJNMS), IGNOU, Maidan Garhi, New Delhi |
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| Day 5: 23rd August 2024 |
Media Literacy and Non-Violence Communication | Dr. Vedabhyas Kundu, Programme Officer, Gandhi Smriti, 5, Tees January Marg, New Delhi |
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| Organising Team:Programme Advisory: Prof. Amarendra P Behra, Joint Director, Central Institute of Educational Technology (CIET), NCERT, New Delhi.Prof. Indu Kumar, Head- DICT, Central Institute of Educational Technology (CIET), NCERT, New Delhi. Course Coordinator and Programme Coordinator: Technical Coordinator: |
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How To Participate?
Step 1: Registration :
Participants need to register using the following link or the QR code:-https://docs.google.com/forms/d/e/1FAIpQLSe3nuI4ASgb5khVtmCd3SybqhkGcZFLWf1lQgDsT3YLiGsqDA/viewform?usp=sf_link or scan the QR Code-
Step 2: Watch live training sessions and learn about the topic:
Attend training sessions, which will be live-streamed on NCERT Official YouTube channel – http://youtube.com/ncertofficial from 15th August – 21st August, 2024 at 4:00- 5:00 pm (Monday to Friday). The session will also be telecasted live on the following:
- PM eVIDYA channels #6-12
- DD Free Dish channel #28-34
- DISH TV channel #2027-2033
- Jio TV mobile app
If you missed the live sessions, you can watch the recording using the playlist link given below :
Step: 3 Take up the online course, participate in post assessment and get certified:
Those who are interested in getting a certificate, they need to do the following:
- Join the online course that will be launched on DIKSHA portal. Course link will be updated on the event page on the last day of the training by 7 pm. This course will be open till 30 March, 2025.
- Participants need to join the course, go through all the five videos.
- Participants need to take up the final assessment. Participants can attempt thrice.
- Participants who score 70% and above in the final assessment will get a certificate and they can access their certificate in their DIKSHA profile page itself. It may take 15-20 days to receive the certificate.
Step 4: Submit Your Feedback :
Submit your feedback using the link or the QR code- https://docs.google.com/forms/d/e/1FAIpQLSfiW5C24Wp3r8Rm8qbVKMpmfMaA3uubpHYDLO9DPDXZFBhwfQ/viewform?usp=sf_link
This feedback form is intended to know your experiences, learning, and suggestions regarding the online training. Kindly share your experiences and suggestions with us. This will help us in further improvement of the virtual training process. Confidentiality of your responses will be ensured.
For any queries, reach us at training.helpdesk@ciet.nic.in or call : 8800440559
Written by CBSERanker Team
Educational content creators focused on CBSE Computer Science,
Python, and exam preparation.
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